Today new betting sites in UK tend to be released on a regular basis. An overwhelming amount of bookmaker websites make it difficult to choose the right place where one can place its bets. A new betting site 2018 is not necessarily a good one, here we have narrowed down and compared our top choices. In this article players will be able to find best betting sites and discover latest and exclusive offers straight from new gambling sites. For sports fans, there is slightly more information here today and that can really help you to make more informed bets. Visiting one of the new bookies websites in UK is a great way to get that information before you place your bet.

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Discover Best Betting Sites for 2018

What should you expect from UK betting sites new in 2018? Firstly, it should provide a quality gaming experience that offers a wide spread of betting opportunities, or markets. The site should also treat its customers fairly and provide a platform that is modern, comprehensive and safe. To check if the betting site is safe, the first thing is to check out their license. To provide gambling and betting experiences to the people of Great Britain, any new sports betting sites UK have to have a UK license from the UK Gambling Commission. This commission is well known for its stringent rules and regulations, protecting both customers and betting sites alike. In fact, all the best betting sites for new customers within the UK will hold this license.

Characteristics Of New Bookies

When visiting one of the of the top new betting sites, what exactly should you look for? New sports betting sites UK should be both visually appealing and easy to use. Mobile compatibility, either by an optimised site for the mobile browser or with an app, is essential in today’s fast-moving world. It gives players better options and enables them to place a bet at any time. Being confined to just desktop computers is now a thing of the past. The new betting websites ensure they have this option and a good site will provide you with its own software for fast, easy access. Innovative use of technology is a given in our tech age, bringing you events from around the world as they are happening, and allowing in-play betting. The other big attraction of online betting websites is the range of bonuses, sign-up bonuses, welcome bonuses and loyalty bonuses, all designed to be attractive and give you that extra money to play with.

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Trends Among Bookmakers In The United Kingdom

Technology continues to amaze, providing new and exciting ways to enjoy the things we love. The UK bet sites are continuing to develop and meet the increasing demands of their customers. One clear trend is the expectation that both old and new bookmakers UK, offer mobile sites. Expect to see more apps for your smartphones and mobile devices, to make betting on your favourite games far more straightforward. The race is on as betting sites compete to bring their customers the very best mobile gaming experience. Virtual Reality is also not science fiction anymore. We will soon be able to put on the goggles and be a virtual presence at the games we are betting on, cheering on our favourite horse or team, making in-play bets that bit more exciting. As the trends in social media gains momentum, online betting sites are finding their social presence on them, so look to earn free bets from following them on Facebook or retweeting your favourite sites.

Differences Between New Bookies And Established Ones

Do you always choose familiar and established betting sites, or try new online betting sites? The choice is always personal, but have you ever considered doing both? Why not? There are no laws against holding multiple accounts at different sites, just not on the same location as that’s a no go! You then have the advantages that both can bring. The experience and reputation of an established site that you can easily research brings an increased sense of security. However, the majority of new betting sites offer similar security when licensed under Maltese or UK gaming laws. They also bring with them some significant benefits in the bonus deals offered. They want to attract customers, so there is considerable competition, providing a premium bonus for players. You will need to check out wagering requirements, but again, new sites want people to stay, so they are not unreasonable. To help with your choice, check out our reviews on new and revamped betting sites so that you can make an informed decision.

Different Types Of Offers And Online Betting Bonuses

It is an exciting time to be looking at online betting sites, as the competition between them means that new and exciting offers are appearing every day. Traditionally, online players signing up to a site will receive a welcome bonus. This would include a matchup percentage bonus and free bets for the first deposit, with some like Betfred offering both free bets and free spins. Then there are also free bets no deposit bonuses, and some go that extra bit and offer risk-free bets, like Guts £10 or Unibet’s £25. There will also be match percentages on profit boosts, like Leo Vegas’s 2×100%. More long-term benefits can be gained from loyalty programmes offering accumulator insurances, and regular deals. William Hill and Coral are the leaders in this but look carefully at new betting sites to see how they match up. Wagering requirements and company T&Cs can influence the outcome of bonuses and offers and also need to be checked out. Some companies do not allow the use of their bonuses when depositing via Skrill or Neteller, so if you like to use online banking, try looking for those new betting sites PayPal friendly.

Free Bets

In most cases, a free bet is something you receive from the bookmaker site, allowing you to place bets up to that amount at no cost to you. Usually part of a welcome package, they can also be credited during special promotions. Depending on the site, you can normally keep the winnings made from the bet, but not the bet amount itself.

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Deposit Bonus

Looking to choose a new site means that you have to check out the deposit bonus. You will normally get a good deal in exchange for signing up and playing with real money. This can include free bets, matched bonuses, and free spins on certain slots if it is also a casino site. Look at our reviews to see the range of deposit bonuses available.

Matched Bonus

In practice, a matched bonus tends to be the site matching your deposit amount with a given percentage. These offers normally have wagering or turnover requirements. This means that you have to play the bonus amount a specified number of times before you can take out any winnings. You may also find you have to bet at minimum odds to fulfil these requirements.

No Deposit Bonus

This is exactly what it says, a bonus given to try out their site, without any need to make a deposit. There are sometimes wagering requirements, but these are win-win bonuses, as you do not have to put down any of your own money. They are completely free and normally range around the £5 – £10 mark.

Mobile Bonus

These are an interesting bonus given to new and regular players for signing up to the company’s mobile app or mobile version of the website. As betting via mobile is continuing to rise, these bonuses apply equally to devices such as iPad, as well as smartphones. The great thing is they can often be combined with a regular betting bonus as they apply to both new and existing customers.

Free Cash

Money for nothing? That can sound suspicious, but today’s betting sites do authentically offer free cash on a regular basis. Players can get free bets on certain markets, or a cash amount to be placed where you wish. Consider ‘laying the bet’ with two bookmakers to make maximum use of these superb offers.

How To Find The Best Bonus

The huge amount of choice in betting bonuses on offer can seem a bit bewildering, especially if you are a new player. This is where review sites like ours are ideal for you. Of course, the information provided is also valuable to regular players, who know what they are looking for but like to keep an eye on any new offers coming along. For all new and inexperienced online players, our site is the best step forward. We define and clarify what is on offer and help you to understand what you are getting. It might seem a bit like being let loose in a sweet shop at first, but it’s important to take a moment to check everything, and to remember that bonus offers come with directions on how they can be used. Try to avoid going for the largest offer, as often it means you will have to place high bets, and always check out wagering requirements to see when you can access any winnings.

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Why Bonus Type Is Important Also Percentage And Amount

Choosing the right bonus for you is about personal preference, your budget and the type of bet you are placing. Matched percentages are increasingly popular, but remember that the higher the percentage they are, the more you will have to bet to get a return. If just embarking on your betting fun, it is better to start with the smaller amounts, with the lesser wagering requirements, until you get comfortable with the system.

Wagering Requirements

These are the ‘rules’ that have to be fulfilled before any winnings on a bonus offer or promotion can be withdrawn. The requirements commonly include a time limit and a certain amount of times you must play the bonus amount, which can sometimes include the deposit amount. Some sites will not accept payments through Skrill and Netteller for bonuses, and often, minimum odds will be the only accepted bet. It is in your own best interest to check out these requirements before taking up any bonus offer.

Best Odds

Odds are what you could receive if your betting selection wins. Traditional odds are displayed as a fraction, so 5/1 odds would give you £5 plus your £1 bet, making a total of £6 if you win. They can also be displayed as decimal odds, where the return is calculated by multiplying the odds by the stake. On a £1 bet, 5.0 odds would, therefore, give you a return of £5. Understanding the system and reading the odds is important to know what you can win on each bet.

Minimum Odds

These are important to know, as often it is the lowest odds that are counted towards your wagering requirements on bonus games and promotions. You will find that these are normally in the range of 2/5 -1/1 for traditional odds. Decimal odds will normally be between 1.4 – 2.00. Why have odds? Well despite all the terrific bonuses on offer at the betting sites, the bookies are still a business, and want some money in their coffers!

Bonus Validity Period

Like most things offered for free, there is a time limit on them. Bonus offers on betting sites are no exception, with the validity period being part of the wagering requirements. Not placing bets within the time frame could even mean the loss of your bonus and any winnings. Always remember to check what the validity time is, ensuring that you get your bets in and reap the full benefit of the offer.

Bonus Codes

While bonus codes are still around, they are slowly falling out of favour, with newer betting sites tending not to use them. They are codes that you input when you want to claim a deposit bonus or special promotion. If bonus codes are used, look for them on review sites, social media advertising, or on the betting sites themselves. Some sites email them to regular customers for entry into special promotions or competitions.

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Which Betting Site Is Recommended?

This is either very easy to answer, or very difficult, depending on what you want from a betting site. Reliability and trust can be gained from those sites that have been around a long time, like Coral or William Hills. However, new betting sites can also offer a very high standard of quality gaming. Variety in the markets provided is important, and niche markets are constantly growing. Almost all betting sites offer a broad range of sports, with football and horse racing as the staples of the betting world. Nowadays darts, snooker and tennis are also popular, with global sports like American football and ice hockey following shortly behind. These niche markets are not as hard to find as they once were, with sites like 888sports, Betway and Marathon Bet being of definite interest. Immersive sites where you can watch your favourite event in action, and lay in-play bets, are also on the increase as new technology allows more opportunity in this area.

Evolution of Online Bookmakers in United Kingdom


2017 has seen the rise of many new betting sites, including ones from established bookies and casino sportsbooks. A familiar name in the casino scene, Guts, has a well-established reputation and is offering a range of 30+ sports to choose from, along with a nice welcome bonus of £10 to new customers. The in-play betting section has over 12,000 events every month. Another new UK bookie is Sports Nation from the Bet ON Brazil creators, who are offering 50% up to £100 welcome bonus, with live analysis and statistics available. Top of the new offerings to look out for is Royal Panda, with its large selection of round the world sports. They have168 markets on world football alone, together with a live betting feature and Quick Betting Slip.


2016 was all about the Olympics, with betting options on an unprecedented scale and all sites vying for bets. Popular with sporting fans everywhere, the Olympics was 16 days of intense sports and betting opportunities. The only dilemma was, with so many markets to bet on which do you choose? Individual athletes, like MO Farrah? Netbet was offering 2/9 on him winning the 10,000 metres and Jason Kenny at 19/10 to win the cycling sprint. Due to the huge variations available, it would have confused all but the most dedicated of sports betting fans! Many chose to bet on the medal table, with over/under bets being the most popular, and SkyBET offered 5/6 odds on Team GB bringing in the most golds.

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This year saw the influence that the introduction of HTML5 was having in the online betting world. This, of course, was due to the move towards mobile betting, making it so much easier to bet on your favourites events, like the Cheltenham Gold Cup or Wimbledon. Increased safety in real money gambling (RMG) was paramount, and Bitcoin started to become the currency of choice. One event of betting note in 2015 was the UK General Election. Betting showed an interesting aspect regarding this, as the odds indicated the people’s voting choices. Paddy Power was the online Bookie of choice when it came to these political bets, along with the SkyBET and Betway sites.


2014 is the year that saw dramatic changes to the internet with the introduction of HTML 5, a computer language which made everything online that bit smoother and faster. It was also the year of the Brazilian World Cup, which brought considerable betting opportunities to the fore. With football mania at its height, the way to get good value at market prices was to shop around. Using online bookies made that a much simpler affair. Favoured online bookies were Bet365 with its £200 free bets, or William Hills superb in-play betting service with over 70 markets once the matches began. Paddy Power was also popular for its Money Back Specials, offering the chance to make back your stake money if certain conditions were met.